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TOMORROW, Sept 10, ๐ŸŒน Week 4 of the Brand & Sales Intensive

โœ… Sales and the Codex 9โ„ข๏ธ Conversation, with Frans.

๐Ÿ“… Thursday Sept 10

๐Ÿ‡ฌ๐Ÿ‡ง 2.30PM London ยท ๐Ÿ‡ช๐Ÿ‡บ 3.30PM CET ยท ๐Ÿ‡บ๐Ÿ‡ธ 9.30AM New York ยท ๐Ÿ‡ธ๐Ÿ‡ฌ 9.30PM Singapore

This is the final one.

And it only lands if your offer is clear.

So before you show up, take five minutes and get honest about what you're actually selling. Then bring it with you.

Frans will walk you through turning it into a conversation people say yes to.

๐Ÿ‘‰ Zoom: https://us02web.zoom.us/j/81710697429

Two things before we start:

๐Ÿ“น Camera on... hot seats happen with real faces

๐Ÿ“ Your offer written down, even roughly. The messy version is the one we can move. Do not polish it first.

Missed a week? Everything is uploaded:

โ–ธ Aug 19 ... Free Masterclass

โ–ธ Aug 20 ... Part 1

โ–ธ Aug 27 ... Part 2

โ–ธ Sept 3 ... Part 3

โ–ธ Sept 10 ... Part 4 (tomorrow, live)

Catch up on what you missed before tomorrow so this one lands properly.

See you there ๐Ÿค

TOMORROW, Sept 10, ๐ŸŒน Week 4 of the Brand & Sales Intensive

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POST SESSION HOMEWORKS

Offers are the piece most people never get right... so I don't want you to just have notes. I want you to have an offer.

Here's what to do next.

๐Ÿ‘‰ The Offer Engine ... six prompts that build your offer with AI
https://docs.google.com/document/d/14NuWO8uC6p2Tx7hml_9jH0mlTuEdQGc2OMsSPFYXLSk/edit?usp=sharing

Open ChatGPT or Claude. Start ONE new chat and keep everything in it. Fill in Block Zero first, paste it in, then run the six prompts in order.

Ninety minutes. You'll be at eighty percent.

Two things matter more than the prompts:

One. Never accept the first draft. When it doesn't sound like you, say "this doesn't feel like me, here's why..." and make it go again. Second version is always better.

Two. The last twenty percent doesn't come from AI. It comes from Section IX... your Dream 25, five real conversations, twenty answers. That's where the offer stops being a document and starts being a business.

Then drop your signature sentence here ๐Ÿ‘‡

I help [specific person] go from [pain] to [transformation] in [timeframe] using [method]

One sentence. I'll read every one and tell you which ones land.



๐ŸŽ And once you have that one offer... here's what to do with it.

Most founders bolt offers on one at a time and end up with a pile of unrelated products feeding into nothing.

A real product suite is different. Same person, same transformation, and they can spend anything from nothing to ten thousand with you... depending on how much of you they want. Done right, people move up on their own.

Two resources for this. Playbook first, then the matrix.

๐Ÿ“„ The Product Suite Playbook ... the full method, step by step
https://docs.google.com/document/d/1_SGDjxrLKexwdGD305CxzNykpkb8ajD4_jrfUyAQNzQ/edit?usp=sharing

๐Ÿ“Š The Product Suite Matrix ... the spreadsheet you fill in to design your own suite
https://docs.google.com/spreadsheets/d/1mVMyYL4zn8l38nxtYsb0xVIXUSho-0enI8F-715ia-o/edit?usp=sharing

Do the Offer Engine first. The suite only works when the one offer is clear.

See you next week for messaging with Vik ๐Ÿ”ฅ

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๐ŸŒน TODAY... Week 3 of the Brand & Sales Intensive

Third of the four Thursdays. Weeks 1 and 2 with Vik were about your brand and your message... who you are and how you say it.

Today we turn that into something people can actually buy.

๐ŸŽ™๏ธ Frans Francis... Offers & Positioning

How to build an offer people say yes to on their own... no convincing, no discounting, no doing three times the work for half the money.

๐Ÿ“… Thursday Sept 3

๐Ÿ‡ฌ๐Ÿ‡ง 1PM London ยท ๐Ÿ‡ช๐Ÿ‡บ 2PM CET ยท ๐Ÿ‡บ๐Ÿ‡ธ 8AM New York ยท ๐Ÿ‡ธ๐Ÿ‡ฌ 8PM Singapore

๐Ÿ‘‰ Zoom: https://us02web.zoom.us/j/81710697429

Two things before we start:

๐Ÿ“น Camera on... hot seats happen with real faces

๐Ÿ“ Your offer written down, even roughly. The messy version is the one we can move. Do not polish it first.

Missed a week?

๐Ÿ“น Aug 20 and Aug 27 are both inside the community, and today gets recorded too... nothing is lost if you cannot make it live.

Coming up:

โœ… Sept 10 ... Sales and the Codex 9โ„ข๏ธ conversation, with me. This is the final one, and it only lands if your offer is clear... so today matters for next week.

See you at 14:00 ๐ŸŒน

Lead with Love,

Frans

P.S. Vik's homework from last week is still in the community:

https://soulfulselling.app.clientclub.net/communities/groups/core/home/posts/6a86ffed8e70069290066cb3

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๐ŸŒน Session 1 is done... and it was a good one

Thank you Vic Moya for opening this container properly. Brand direction, positioning, and the message that makes the right people recognise you instead of scrolling past.

Recording goes up shortly ๐ŸŽฅ

Your worksheet ๐Ÿ‘‡
https://docs.google.com/document/d/18erkxouJjzDvRcVyqSgUj_YWqz22_y8tsqxdLIkGyjI/edit?usp=sharing

Open it, then File โ†’ Make a copy so you have your own version to work in.


Three things to do this week

1๏ธโƒฃ Fill in the worksheet โœ๏ธ
Not tonight, and not in one sitting. Do a first pass now while it is fresh, then come back to it tomorrow with clearer eyes. The second pass is always the honest one.

2๏ธโƒฃ Say it out loud to one real person ๐Ÿ—ฃ๏ธ
Take your message and say it to someone who is not in this group. A friend, your partner, someone at dinner. Watch their face. If they get it in one go, you have it. If you have to explain it twice, it needs another pass.

3๏ธโƒฃ Post it here ๐Ÿ’ฌ
Drop your positioning line in the comments below. One line. First person.

That last one is the one people skip, and it is the one that matters. You cannot see your own message from the inside. We can. Post it and the room will tell you what is landing.



๐Ÿ“… Next: Aug 27, 14:00 CET ... session 2 with Vic. Bring your worksheet filled in. He will work with what you have written, so blank pages mean a wasted seat. (Do you want a Time Change? Vote in the WhatsApp Group: https://chat.whatsapp.com/DRx1ecHUZte13StLYrDR58 )

๐ŸŒน Lead with Love, Sell with Soul
- Frans

๐ŸŒน Session 1 is done... and it was a good one